Gaming is a massive industry that is predicted to be worth approximately £178.7 billion by 2021. Part of the industry’s immense success is its enthusiastic, loyal and ever-increasing customer base, but mostly it is due to the developers’ relentless efforts in embracing new technology to improve the gaming experience. Techniques used in gaming applications are so influential to the rest of the entertainment industry that they end up causing a snowball effect. Today, one of the cutting-edge tech innovations is artificial intelligence, and game developers have had impressive results integrating AI engines in their releases.

Improved visuals and immersive media

Through some of the latest programming languages, video game characters and environments have become more appealing and natural looking than ever before. The latest game titles powered by game engine developers feature stunning graphics for lifelike maximum effect. The beauty with intelligent graphics is that they do not need as much processing power as traditional rendering – this means that previously demanding games can now run on low-performance mobile devices such as smartphones and tablets.

It is not only graphics that have received the AI upgrade; sound and character movements have also improved by great lengths. Through technologies like motion capture, the natural actions of avatars and their interaction with the environment are presented in precise details. In the past, you needed a powerful surround system to enjoy immersive game audio. Today, thanks to 3d audio that can adapt to any speaker configuration, a simple stereo system or a pair of headphones (or hearables) are enough to experience great gaming sound.

AR & VR Developers have gone a step further in delivering the ultimate immersive experience. A lot of work is now going into virtual reality – developing new VR content and headsets, dealing with compatibility issues and reducing its cost in a bid to gain favour within the VR gaming industry.

Realistic gameplay

AI-powered gameplay is completely changing the video game experience. Developers have managed to capture near real-world experiences using AI. Large scale open world games and RPGs are equipped with AI engines to personalise the gamer’s experience using natural interaction with the non-player characters (NPCs) and the environment by driving natural conversations, responses and even realistic storytelling and human emotions.

Games are now a lot less frustrating to the player. By using dynamic gameplay, the game adapts to the player’s skill level and sets a difficulty that is challenging but still playable. This goes further and awards different players accordingly, leading to split paths and multiple endings.

The idea is to have games that evoke real-life emotions and present relatable and natural experiences, and AI technology is gradually getting us there.