Any long-time city dweller will have memories of the early 2000s when the effort of ordering a taxi was the modern-day equivalent of high-rise window cleaning.
The advent of the app development age, described somewhat tongue-in-cheek as “uberisation”, is a popular term to describe this mammoth change of affairs. In fact, it altogether alters the way businesses perceive demand, provision the supply, and deliver their produce.
Services, such as the restaurant industry, delivery industry or otherwise, have been completely overtaken by smart applications. What greater pleasure is there than to roll out of bed in the morning and fast-track an order of takeaway straight to your door? Or maybe order via “Instacart” – an app which connects local sellers and buyers, based on clever marketing techniques of trust, discount and quality – might be more to taste.
“JustPark”, “Airbnb” and more; the list can go on and on. Any industry that comes to mind, there probably exists one or two apps that the majority of service users enjoy. In the US alone notably, apps account for $26.5 billion in revenue, while 650 million living in China alone use food delivery applications.
Apps are structured in inventive ways to fulfil the needs of their service industry. Consider the grocery-app model for example: food is an essential item for everyone and anyone. People need a constant supply, as opposed to other service markets, and nobody likes to wait a month for a pack of kiwis. To combat this, grocery apps supply in batches of delivery slots, rather than a personalised delivery in other industries.
The advantage of being able to receive what you want, when you want, without any extra effort from your side apart from pressing a few buttons, outweighs the pleasure of a physical store for those who can afford it.
Even industries as sensitive as healthcare have been revolutionised. No more waiting in endless queues, which sometimes proved to be fatal, medicines are a fingers swipe away for the needy. Apps such as “Healthtap” connect a whopping 108,000 doctors with through their app, ensuring 100% privacy for their patients.
Though COVID has crashed world economies, service apps have been left perilously unaffected, and in fact being propelled many years into the future, as millions worldwide isolated themselves from physical contact.
It is clear that apps have come a long way since their inception, and will continue to play a greater role in our lives, no matter what the world situation would be.