Imagine a city where technology drives constant innovation, designs unique urban solutions and betters communities. That’s a smart city – a city that’s not just efficient and interconnected, but also greatly secure and sustainable. Today’s smart cities actively interact with citizens, enriching every aspect of the urban experience from commuting and real-time navigation to quality digital travel data and optimised public resources.

To do this, governments make use of several high-end technologies that can not just collect data, but also inform, entertain and protect citizens.

This is where digital signage comes into play, connecting personal devices such as smart cars, mobile phones and smart homes with the city’s infrastructure. These digital signs provide city operators with an essential and interactive way of releasing useful and timely information to the public. This technology uses any screen that is part of the city’s IoT to enhance the lives of residents. Here’s how digital signage is being used to improve smart cities around the world today.

1. Grow city revenue

Maintaining and implementing initiatives for smart cities can be costly. Governments combat this problem by using ad spaces powered by digital signage to fund smart city projects, which can save taxpayers considerable amounts of money. Some cities even use the extra revenue from this strategy to fund urban networks that can provide users with free telephony and Wi-Fi services, along with benefits such as local wayfinding and device charging stations. These advertisements can add to the distinctive style of a city, bringing out a creative urban dynamic that can attract more visitors to the city.

2. Advantages for marketers and brands

Screens set up throughout cities have the potential to reach large numbers of people. And thanks to their connection with the city’s IoT, they make for an ideal platform to advertise brand stories. Digital signage brings the power of smart data to smart screens, giving marketers the ability to reach vast audiences with effective campaigns. This means they can design engaging messages to captivate broad markets while crafting specific advertisements to target smaller consumer groups.

3. Benefits for smart city residents

Digital signage connects every piece of a city’s infrastructure together, which gives users access to a constant flow of useful information that can assist them when using city services. This allows citizens to become part of an exciting smart network where they are positively impacted by marketing campaigns driven by brands. Using digital signage not only leads to increased security made possible through technologies such as in-depth facial recognition, but also dynamic messaging that works with real-time data such as weather, location and time.